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Philosophy

Principles to Live By is a brand dedicated to fostering a faith-filled community, promoting Biblical principles, and helping individuals thrive in their lives. Grounded in values of holiness, humility, and integrity. The brand aims to serve both skeptics and believers with genuine passion. It distinguishes itself by offering beautiful home decor artwork that subtly evangelizes and inspires a closer relationship with God. Positioned for those seeking support in their faith journey, the brand provides practical teachings and hands-on guidance.
With a brand personality characterized by competence, consistency, and inspiration, Principles to Live By offers content and merchandise, including books and online courses, designed to empower individuals to lead fulfilling lives aligned with their faith. The brand’s tagline, “Come Find Your Path,” encapsulates its mission to guide individuals towards a joyous and purposeful life rooted in Christian principles, represented by its signature colors of burgundy red, yellow, and gray.

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